01 — Defining Variables to Success

SEM/SEO/PPC -> UX/UI -> CTA -> MS -> CRM -> ELMS -> GA = Consultation.

In the circuitous route of attempting to influence the behavior of consumers (psychological, social, emotional factors), identifying the area of greatest impact in the ‘road to the sale’ may yield the most significant ROI. Addressing what might appear to be minor issues (especially in the early or late stages of a purchase), may be the simplest solutions that reduce friction and in return, increase the odds of consummating the transaction. Let’s define the most common path from prospect to customer and optimize the interactions associated with your products and services.

02 — Customer Relationship Management (CRM)

Running sales thru your CRM -> like running a marathon in dress shoes; rather that than bare-foot? Then let’s connect.
While you may not be able to affect the UI of your CRM, you’ve got direct influence over several critical areas, including but not limited to, the contact schedule & content, reporting, and data segmentation. With the NEREUS DIRECT F.I.T. Model, we’ll identify the impressions being made in your contact schedule, the level of influential direction of prompts & requests, in addition to defining next-steps and expectations of your sales cycle.

03 — People & Personnel

The second most common complaint expressed by business leadership and owners -> I can’t find or keep good people.
The NEREUS DIRECT R.I.O.T. Model tackles the methodology of generating hand-raisers with qualifications, married to an interview process, to discover individuals who complement the profile of your organization’s culture and mission. Next steps include defining your onboarding and ongoing support process & resources - aka, hire, train, retain. Lastly, document objectives and as much, the path(s) to success.
Defining “who, does what,” to ensure people perform the duties of the role, to meet your organization’s expectations and retail goals.

04 — Impressions 24/7/365

Beyond eliciting an emotion from prospects during their digital investigatory phase, your website may likely be the second step in making an impression on prospects new to your business.  Asking yourself what could possibly be the first step the prospect experiences … the first digital impression?   Frankly, there are several:

• Google Business Profile - imagery,m imagery, imagery (cause a picture's worth ...), reviews, listings, and more.

• Apple Business Connect - rumor has it a lotta people have iPhones.

• and - wait for it - seriously - (while you’ll likely chuckle), Bing Places:  WHY?! Because of professional settings (lawyers, accountants, etc), where Microsoft is the default system. Interestingly, retailers who have PPC budgets with Google often see as many click-thrus thru Bing search and Bing Places (note: the last two are free).

• Lastly, what about Specialty Listing Sites relevant to your industry - Yelp, Amazon (duh), fitness, automotive, professional services, etc.